When someone asks ChatGPT for a marketing agency recommendation, does your brand show up? When Perplexity summarizes the best approaches to brand building in India, are you cited? If not, you have an answer engine optimization problem — and it is costing you visibility you cannot buy back with ads. Answer Engine Optimization (AEO) is the practice of structuring your brand's online presence so that AI systems — ChatGPT, Perplexity, Google AI Overviews, Gemini — cite you when g

Search is changing. Not gradually, not theoretically — right now. When someone asks ChatGPT, Perplexity, or Google’s AI Overview a question about your industry, does your brand get mentioned? If the answer is no, you have a visibility problem that traditional SEO alone cannot solve. This is where Generative Engine Optimization comes in. What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is the practice of structuring your content, brand signals