FrostyLand (India's First Ever Ice-Cream Wonderland)

Frosty Land is India’s first-ever experiential ice cream festival, designed to move ice cream out of the freezer and into the imagination.

Conceived as a multi-sensory playground, Frosty Land brings together immersive environments, interactive installations, live performances, brand collaborations, and curated dessert experiences under one unified narrative. The festival reimagines how audiences engage with ice cream not just as a product, but as memory, emotion, and celebration.

Each zone within Frosty Land is designed to stimulate a different sense. From visually striking, Instagram-ready installations to tactile, temperature-driven interactions and playful storytelling spaces, the festival encourages visitors to explore, participate, and linger. Ice cream becomes the medium, but the experience is the message.

For brands, Frosty Land offers a new-format platform for experiential marketing, sampling, storytelling, and cultural relevance, allowing them to connect with audiences beyond traditional promotions. For consumers, it creates a shared cultural moment where nostalgia, indulgence, and creativity intersect.

By combining entertainment, design, food culture, and community engagement, Frosty Land establishes a new benchmark for food-led experiential festivals in India, setting the stage for scalable editions across cities.